Playbook

The Art of Scale

Delivered 10+ unicorns,
IPOs and exits

Press Release

Playbook Partners’ $250 million growth capital fund to accelerate Digital India hits first close

Playbook will partner with tech enabled businesses targeting large market opportunities that have demonstrated positive unit economics, digital scalability, and sustainable growth

The Art of Scale

Everyone wants to scale. But few know how. There is no set formula. Scaling a business is a balancing act between ambition, reality, wisdom and intuition. It lies in constantly looking at the big picture. It requires adapting to challenges that arise. It comes from knowing when to push forward and when to pivot. Scale requires a different kind of mindset. It is not a science. It’s an art.

Purpose

Be a lamp, or a lifeboat or a ladder

Rumi

Purpose

Transformation at Scale for Aspirational India

Operators for Operators

We’ve been operators and entrepreneurs ourselves. We’ve helped build and run India’s largest new-age businesses, and know, first-hand, the challenges CEOs face as they grow their businesses. Having walked a mile in their shoes, we’re able to provide founders we’ve invested in with practical inputs. Our deep, localized understanding—as operators, investors and advisors—across a spectrum of sectors, from retail and fintech, to media and SaaS, enables us to bring a unique edge to growth investing in India.

Catalysing Scale

We invest in propositions that have demonstrated product-market fit and favourable unit-economics, while targeting large TAMs. Businesses that are at an inflexion point, beyond which they can scale rapidly. We understand that capital—while important—is only table stakes in these situations. We’ve scaled a business from inception to a billion dollars in one year, and know the planning, leadership, and relentless multi-pronged execution that is required. We use this experience to support our portfolio founders as they launch products, enter new channels and markets, hire senior leaders, and execute acquisitions and alliances, all without losing day-to-day operating momentum.

Championing Digital India

We helped build one of the foundational pillars of digital India. And we have built, and invested in, multiple businesses—from retail and media, to finance and education—that ride on this backbone.

Partnering Deeply

We are selective, data-driven investors - we make high - conviction investments in companies that we believe can achieve breakout growth with our help. As patient investors, we commit to supporting our portfolio companies through their growth journeys, bringing to bear our experience as advisors on growth, organization and performance. We understand that the entrepreneurial road is often lonely; having walked that path ourselves, we provide guidance where needed. Our approach is to act as a sounding-board to our CEOs, whether or not we add our voices to their boards.

Perspective